A vehicle's success in the marketplace can be made or ignored, based on the decisions automotive designers make every day. Colors, materials and design impact the buying decision. In the current environment, there has never been a more competitive market. Why do you see more shades of orange on the road today? How important is "fit and finish" to customers? What is in store for the future? Who are the upcoming talents in automotive design, and where do they come from? Who are the women in automotive design who have influenced some of the best vehicles in the market, and how did they get to where they are today? How do the tastes and preferences of target customers in China, India, and Europe influence decisions being made for future vehicles? 

By attending Project Highway: Cars as Fashion you will learn, understand and be able to ask questions from some of the top women in automotive design.  

Our panelists for this event include:
Margaret Hackstedde, Director, Color and Trim Design, Chrysler LLC
Sharon Gauci, Director of Design, Color and Trim, General Motors North America
Teresa Spafford, Lead Designer, Color and Trim, Mazda
Carolyn Peters, Associate Professor, College for Creative Studies
Susan Lampinen, Director, Color and Design, Ford Motor Company

Our esteemed moderator:
Michelle Krebs, Senior Editor & award winning writer, Edmunds.com

For complete bios visit http://www.automotivewomensalliance.com/News/NewsList.aspx?Press=False

Event includes dinner and cash bar.